Common Sense Investing
(short paperback)

Common Sense Investing

Ten Simple Rules to Finance Your Dreams, or
Create a New Roadmap to Achieve Financial Independence

Book by Rick Van Ness

Rating: (4.5 from 30 reviews)

108-page book (17,000 words, 52 pictures)
Language: English

Paperback: US $10.95

eBooks: US $5.99

Common Sense Investing paperback book

Short Description

Learn basic financial concepts to make it more likely that you’ll achieve common life goals such as owning a home, providing for yourself or your family, taking fun vacations, and retiring in comfort—all free from financial stress.

Extended Description

Learn how to invest money for both short- and long-term goals, and how to avoid common mistakes. You will learn:

  • The ten rules to successful investing
  • How to write a personal investment plan
  • How to diversify your investments
  • How to recognize a good mutual fund
  • How to be a tax-savvy investor

Learn the basics that everyone needs to know about investment products like stock, bonds, and mutual funds, and the containers that hold those products, like IRAs, 401(k), Roth IRA, and taxable accounts.

Learn why Warren Buffett, John C. Bogle, and most professional investors recommend that 99% of investors should use low-cost mutual funds called index funds. Learn what they are, what this means, and why they win.

John C. Bogle, founder and former chairman of The Vanguard Group, is hailed by many as the champion of common sense investing. His followers endearingly call themselves “Bogleheads” in perhaps the most popular personal investment forum and wiki site at

Common Sense Investing captures the core elements of the Bogleheads investment philosophy in terms any investor can easily understand and implement. Read it and reap!” writes Forbes columnist, Mel Lindauer—also one of the original Boglehead founders.

Many of the tips include examples of how people put the important concepts into practice. Included are numerous links to free online videos, recommended books, help forums, and other resources.

The book provides a nice complement to the free online videos. Reasons that people also buy the book include:

  • Highlights key concepts at a glance
  • Digest content at your own pace (charts, tables and figures)
  • View offline
  • Support: “100% of the revenue from sales of this book will be applied towards promoting financial literacy through bite-sized videos, short books, the Boglehead wiki, and other educational projects.”

Take charge of your finances, ignore Wall Street chatter, and get on with your life. By understanding and following some simple rules, you can make some of your dreams come true.

Author Rick Van Ness is a successful private investor who provides investor education through online videos, short books, and workshops. He has both an engineering degree from Cornell University and a MBA in Finance from New York University.

Look Inside the Paperback

Click to see: Table of Contents, Rear cover, Sample Chapter, Sample Appendix

Available reading formats:

Link to book at Amazon for paperback and Kindle format.

Link to Barnes and Nobel for paperback copies.


But, don’t take my word for it! Consider what these professional money managers said:


Praise from professional money managers:

“Hide this book in a safe place because grossly overpaid investment advisors are burning every copy they can find.”

—Rick Ferri, CFA, President, Portfolio Solutions LLC
Author: All About Asset Allocation,
All About Index Funds,
and others.

“If you follow his rules you are virtually guaranteed to outperform the majority of investors, both individual and professionals alike.”

—Larry Swedroe, Principal and Director of Research
Buckingham Family of Financial Services
Author of eleven books on investing.

“Complete, and rock-solid on the fundamentals.”

—Chris Smith, Author of Securing Your Financial Future

“A masterful financial guide for beginning investors and old hands alike”

—Bill Schultheis, Financial Adviser
Soundmark Wealth Management, LLC
Author: The New Coffeehouse Investor

Praise from academics:

“Here are 10 simple, easy to follow, and proven investing rules. Investing an hour reading this short book will make you a better investor.”

—Burton G. Malkiel
Princeton University, Professor of Economics
Author: A Random Walk Down Wall Street

Praise from authors about investing:

Common Sense Investing captures the core elements of the BogleheadsSM investment philosophy in terms any investor can easily understand and implement. Read it and reap!”

—Mel Lindauer, Forbes columnist
Co-author: The Bogleheads’ Guide to Investing
and The Bogleheads’ Guide to Retirement Planning

“Rick makes it super-simple to understand personal finance, regardless of your skill level. This book, along with his creative and straight-forward streaming videos, will get you and your money heading in the right direction.”

—Jeff Lehman
Author: The Frugal Millionaires
and First Job~First Paycheck

Praise from readers:

Link to the book reviews at

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