Smart investing can be summed up with ten simple rules. This is the smartest way to invest money for 98% of all investors—that includes you. Learn why and become comfortable making good choices and decisions.
Smart Investing is an essential must-read guide for ordinary investors. Build a common sense portfolio of stocks and bonds that will outperform nearly all actively managed funds and portfolios. The secret? Broad diversification at the lowest possible cost.
Some call this Boglehead Investing. Others call it Common Sense Investing. John C. Bogle spent much of his life teaching ordinary investors to stick to simple investing principles. Today, admirers—both beginners and experts—refer to this as the Boglehead Investing Philosophy.
Smart Investing — ten simple rules.
Smart investors adhere to these principles. They are not complicated to understand. They will dramatically improve your chances of achieving dreams that require money. I am confident that you will soon regard it as common sense as well.
You can read this article in an hour or two. There are links to related videos. And if you prefer more active learning, there is a free course at FinancingLife Academy called Common Sense Investing.
Time needed: 8 hours.
Learn the steps to invest in stocks and bonds the smartest way. Get your first rough draft personal finance plan in a day.
- Develop a workable plan
Few things are more powerful than a 1-page draft; then update.
- Invest early and often
Use the miracle of compound interest!
- Choose appropriate risk
Your most important decision: your ratio of stocks to bonds.
Especially diversify stocks! Stock to highest quality bonds.
- Never try to time the market
Don’t try to guess short-term market directions. (Nobody can!)
- Use index funds when possible
It’s easy to own the whole market at the lowest possible cost.
- Keep costs low
You get to keep what you don’t give away. Costs matter!
- Minimize taxes
Get familiar with tax costs because you can control them.
- Keep it simple
Life is short. Give your time to more fulfilling things.
- Stay the course
Most fail to achieve the “market return” because they tinker.
These ten rules are also endearingly called the Boglehead Investment Philosophy. I refer to them as Common Sense Investing, which is also a nod to John C. Bogle.
If you are like most of us, you are busy living your life and just not interested in becoming an expert in investing. My goal is to show you that it’s actually not hard to take control of your finances, save and invest wisely, and then get on with your life with a sound financial lifestyle that will support your dreams. You are going to learn how to correctly buy and hold a diversified portfolio of stocks and bonds for the long term.
Start by tuning out all the shows and newsletters trying to sell you something. For us, there is no better mentor than legendary mutual fund industry veteran John C. Bogle. We’ll also incorporate the work of a few Nobel Laureates and distinguished academics. Quite frankly, it is the advice I wish I heard when I was 25 years old. We’ll develop four general principles as 10 simple rules.
▶ Watch this video overview: Intro: Ten Rules of Investing for Beginners Quick video introduction to Boglehead Investing, which is the common sense investing strategy that should be adopted by nearly all investors according to industry leaders and Nobel Prize winning economists. It is smart investing. Simple enough for beginning investors.
Start saving now, not later
The first two rules are all about getting started, and finding a way to save a portion of what you earn. If you can’t do this, the other eight rules are moot. There are some great tips in here, so I hope you’ll find these helpful.
Diversify your investments
If starting to save now is the most important habit you need to form, the way that you then allocate this to stocks and bonds is the most important decision you need to make. Diversify your investments. I know you think you know what this means, but most people actually don’t. These will be our next three rules. It’s not hard, but since this is all about risk management and it is so important, read up and make sure you grasp these simple concepts.
Small percentages make a huge difference over the course of our lifetime.
Our next three rules will show you how you can keep what you earn by not giving it away in unnecessary fees and taxes.
Stick to your Plan!
Our last rules will help you create a simple one-page written plan—and that very action will help give you the discipline to stick with these time proven rules that we’ll now explore individually in more detail.
Each of these rules are a short chapter. You can read them from start to finish or skip ahead to any of particular interest.
You can also learn about smart investing for beginners in a free course called Common Sense Investing at FinancingLife Academy. It is the identical content as this guide presented in ten short videos. You’ll find other helpful courses.
Click here to get a printable 1-page cheat-sheet of these ten rules!
Smart investing starts with saving
The Ten Simple Rules that this I describe in this guide are simple to understand. Saving money is where people fail. This is all about making lifestyle choices. It’s about taking a moment to identify what is really important to you, important enough to save for at the expense of short term gratification options. Smart investing is very personal, because it involves deciding what is important for you. Only you can make these decisions.
Required to start: Live below your means.
If you spend everything your earn, you don’t have any savings to invest and you’ll never accumulate money to finance your dreams. Saving comes before investing.
This might seem obvious, but it can get tricky. If you have a car loan, school loan, mortgage on your house — should you be paying it off first, or investing? Learn!
Personal finance is a means to an end—living a rich and fulfilling life. It is not hard. It is not complicated. I write this to share simple truths I’ve learned from some very wise people.Rick Van Ness
This article is about growing your savings by investing using ten simple rules. If you also need to work on your saving, find resources to help you with other personal finance topics elsewhere on this website.
The secret about Smart Investing For Beginners
- Smart Investing is the same for beginners as for 98% of all investors. It’s not easier; it’s not harder; it’s not any different. But most ordinary investors fail—not because this is difficult to understand (it’s NOT!)—not because they can’t do these Ten Steps themselves (they CAN!)—but because they fail to make saving a priority. If you don’t save any money to invest, then don’t bother learning how to invest. Instead, back up and look at what you want from your life—your goals, your dreams.
- Try a class to help you identify some worthy goals. Imagine the life that you wish to save money towards. Then, create a plan to finance your dreams.
- Smart investors make SAVING their most important habit. They have plans and dreams, and don’t just live in the moment. They can be both generous, and know the virtue of frugality.
Keep reading. You’ll learn why smart investors later regard these ten simple rules as common sense investing.
Smart Investing for Beginners — Ten Simple Rules
#1: Develop a workable plan
Some of our dreams need a little money. This list is where we begin.
We need to have some idea of how much we need to save and how we will save it.
There may be part of you rebelling already. Relax! Of course you don’t know the future! But it will serve you to imagine one scenario. The enemy of a good plan is the search for a perfect plan.
Make assumptions. Put them in writing.
Make assumptions, and then change them when you get better ideas
or better information. Our goal is to enable these possibilities.
Let’s pause here and consider some simple arithmetic. Financing life is about all of your dreams, but for most of you, saving for retirement will be the biggest item—by far!
Hopefully you have a long time to save for retirement, so I want to share two guidelines so that you can choose an appropriate goal for your investment plan.
Get calibrated—Here’s a good rule-of-thumb
If you reach retirement age in good health, there’s a very good chance you, your spouse, or both of you, will enjoy 30 years of retirement. A good rule-of-thumb is that you’ll need 25 times what you’ll draw from your savings for 30 years of retirement.
For example, you may wish to retire at age 65 on $60,000 a year. If you expect $20,000 a year from Social Security, then you’ll need $40,000 a year from your savings. That means you’ll need to save 25 x $40,000, or $1 million, to be fairly confident you won’t run out of money if you live to age 95.
You might want half this, or twice this. It’s a personal choice. This guideline does account for inflation and most stock market scenarios. But it assumes you invest your money wisely, as we’ll describe in later chapters.
Investing for short-term? Think conservative.
Invest money you’ll need soon very conservatively, like in a money market fund or a bank CD—definitely not the stock market. On the other hand, money you need beyond 10 years really should be invested in a portfolio of stocks and bonds, and that is what these ten rules will help you understand how to do correctly.
“But Rick,” you say, “the stock market is way too volatile.”
Correct! The next chart shows a history of annual returns of Large Company Stocks.1-1
In any given year, the value might fall by half! Look what happened in 2008.
Now let’s look at the historical outcomes for holding stocks still longer. In the next chart, each bar represents the return after holding for 10 years.
Sometimes people lose money after holding 10 years! (like 2008!)
But, most of the time stocks outperform an even bigger risk: inflation.
Invest to beat inflation
Your risk of losing your investment in the stock market is small over a long holding period. Your risk of losing the value of your investment due to inflation is much larger! This is why you must invest and you need an investment return bigger than inflation.
Suppose you plan to retire in 30 years and inflation is just average—every $1,000 you save today will be worth only $410!
But wait, does this chart suggest we should own only stocks and hold them for a very long time—until you need that money? It’s true our investments would grow, but we can’t change the volatility of the stock market.
Stocks: attractive for long-term but volatile in short-term
Remember, we saw that any given year your stock holdings might lose half of their value. We’ll see in Rule #3 that each year we will want to gradually convert some of our stocks to bonds so that we don’t hold too much risk by the time we need the money. One popular guideline we’ll discuss later is to “own your age in bonds.”
We’re going to continue working on this plan all the way through Rule #10. Right now it probably looks like you are going to need a lot of money.
OK. So how much do you need to save? Here a short answer that works for most young adults: 5% of your gross paycheck for those big ticket items, and another 10% for your retirement.
And if you haven’t already, you should use the very first money you save to establish a sound financial lifestyle before investing for the future. I have a separate video about this.
Smart Investing Tip: Pay yourself first
If you get a paycheck, your employer already withholds a large slice for various taxes. Here are some guidelines—details will vary state-to-state, individual-to-individual.
Our human behavior is that if we don’t see it, we don’t miss it. So a time-proven strategy for saving is to pay yourself first with that 15% automatically deposited.
Here’s a balanced budget that works for many people. See how this works for you. It applies 45% of your gross income to your essential expenses that you need, and 15% to discretionary, or fun stuff.1-2
Save 15% of your gross income
This example budget saves 5% of gross income for near-term big-ticket items, and 10% for retirement. Initially, you might be thinking that you need everything you spend money on. Use these questions to get at your true foundation expenses:
- Could you live in safety and dignity without this purchase?
- If you lost your job, would you keep spending money on this?
- Could you live without this purchase for six months?
If you withhold money from your paycheck to pay your taxes, and you pay yourself first with an automatic deposit for your long-term savings, then you don’t need a complicated budget. You simply spend what you have left: one dollar for fun expenses for every three dollars you spend on the essentials you need.
Some of you might be thinking, “Hey, you’re only young once. Maybe I should save 10% for big-ticket items, and only 5% for retirement.” This is a trade-off that only you can make.
Time is your friend. You’ll see by example in our next rule how you can harness the power of compound interest by starting to save early.
Other resources for Rule #1: Develop a workable plan
- Video overview of Boglehead Investing
▶ Watch this video overview: Rule 1: Develop a workable plan. A simple investment plan, usually called an investment policy statement, needs to remind you of your original intent and strategy for saving money. A good plan is so simple that you can remember it. An even better financial plan is written. Handwritten on 1 page is fine. It does not need to be fancy. A successful plan will keep you from re-thinking, second-guessing, and acting impulsively based on recent news.
Have a plan. Follow the plan, and you’ll be surprised how successful you can be. Most people don’t have a plan. That’s why it’s easy to beat most folks.Paul “Bear” Bryant
Smart Investing Tips For Beginners:
- Start with a simple workable plan. Simple, so that it can be remembered. Written, so that it can be revisited and improved year after year.
- Smart investors strive for an initial, quick 1-page plan that they then update and improve every year.
Smart Investing for Beginners — Ten Simple Rules
#2: Invest early and often
Example: two women, two stories
To illustrate the miracle of compound interest and the importance of starting to save early, I’d like you to consider two women, Tabitha and Tonya.2-1
Tabitha graduated from college at age 22 and took a job with a starting salary of $35,000. Right away she began saving $5,000 a year for her retirement. She kept up this routine for ten years, saving a total of $50,000 out of her own pocket. Then, at age 32, she decided to quit her job and become a full-time mother. While she did not contribute another dollar to her savings, her existing savings continued to grow until she retired at age 65.
Tonya, by contrast, took a lower paying job in an expensive part of the country. Her early years were a struggle and she saved nothing. But her career advanced with constant promotions. At age 40, she was a vice president making $75,000 a year. She finally felt that she was able to start saving for retirement, so she began putting away $10,000 a year. Tonya did this for ten years, saving a total of $100,000 out of her own pocket. At age 50, when her parents became very ill, she decided to quit her job to help take care of them so she stopped saving. Tonya’s existing nest egg only got to grow for fifteen more years before she turned age 65.
The million dollar difference!
While both women’s investments grew at 10 percent per year, their nest eggs at age 65 were very different sizes. While Tabitha saved only half as much as Tonya out of her own pocket, she ended up with over $1 million more in her retirement.
The benefits of starting to save and invest early are simply enormous. Having time on your side and investing your hard-earned savings in a smart manner is the classic recipe for financial success.
Other resources for Rule #2: Invest early and often
- Overview video about starting to save and invest early.
▶ Watch this video overview: Rule 2: Invest early and often. The secret to achieving big financial goals is to start investing early. The easiest way to invest early and often is to set up automatic investing from every paycheck. You’ll never miss what you never see.
What do you consider to be humanity’s greatest discovery?Questionably attributed to Albert Einstein. (Doesn’t matter.)
Smart Investing Tips For Beginners:
- Put your money to work early in life. Early, to use the miracle of compound interest to accumulate much more than would be possible to save.
- Smart investors set up automatic investing from every paycheck. This removes the requirement of remembering. And they don’t miss money that didn’t pass through their hands.
Smart Investing for Beginners — Ten Simple Rules
#3: Never bear too much or too little risk
This chapter is about your most important decision—how much of your investment should be in stocks, and how much should be in bonds. This is all about managing risk. How much risk should you take? And how, exactly, do you go about that?
Variability measures risk
There are safe places to put your money and it might grow like this.
After-taxes, it’s not likely to keep up with inflation. You have many choices to earn a higher return but all are less predictable, which means that the money might not be there when you need it. So variability of the return is one good measure of risk.
Expect higher returns for riskier investments
If we plot that risk, or variability, with the return on investment, our risk-free alternatives go on the left. Treasury bonds are not risk-free because their value varies with the current interest rate. Stocks have a high risk and return.
Distilled to its essence, investing is about earning a return in exchange for shouldering risk. Here’s the catch that many investors miss: this is only true for diversified portfolios.
Dilute specific-company risk
For instance, you could buy the S&P 500 which is a low-cost benchmark index of the 500 largest companies. But if you were to pick any one company, your risk would be far greater—even any five of them, or ten, or twenty. Examples of this specific company risk that can be diversified away might be the departure of a key executive, the outcome of an important court case, or employees going on strike.
Your total risk includes market-risk (events that move the whole market) plus specific-company risk (like we described above). You can eliminate specific-company risk by using mutual funds which own many companies. You cannot dilute market-risk.
Speculating is not investing
It is usually unwise to speculate in specific companies unless you have exceptional information about what you are investing in (rare). If you wish a higher expected return than the S&P 500 largest companies, choose an index fund in an asset class which has both higher risk and higher expected return—like small company stocks.
Don’t put all your eggs in one basket is the popular cliché. You
simply don’t get rewarded for the risk you are taking. It moves you from investing, to speculating. Author William Bernstein noted: “Concentrating your portfolio in a few stocks maximizes your chances of getting rich. Unfortunately, it also maximizes your chance of becoming poor.”3-1
Bonds are the other essential ingredient because they behave differently than stocks. So you need to learn about both of these. The ratio of stocks to bonds you own is your key lever that controls your risk.
Ability, willingness, and need for risk
There is no ―right portfolio, but there is one that is best for you—one that carries the appropriate level of risk. In order to determine what that is, investing expert Larry Swedroe encourages you to consider your ability, willingness, and need to take risk.3-2
Your ability to take risk
Think about your ability to take risk. Consider your investment time horizon and the stability of your income. At the beginning of this series, you considered how much money you needed for your goals and when. The longer you have, the better you can weather the inevitable market downturns. If you need the money in a few years, you should keep it out of the stock market. Money that you won’t need for 10 or 20 years might be best in stocks. Also, the more stable your job, the greater your ability to handle the risks of owning stocks.
Nick is a 30 year-old who’s been saving aggressively for eight years. He is saving half of his money for a new house in a few years and the other half is for his retirement. It is important for him to keep the risk out of his money that he might need in the short-term. His retirement investments might be primarily in the stock market—depending on these other considerations.
Your willingness to take risk
Next, consider your willingness to take risk. As we saw before, the stock market has high long-term returns, but in the short term it is very volatile. Any year your stock could lose half its value. The key thing is how you will behave during the next recession. If you sell when the market is low—you do yourself a real disservice. You are better off starting with a number you can live with and then stick to it!
Finally, think about your need to take risk. Consider your financial goals and what rate of return is required to achieve them.
Your need to take risk
Now, if you are 40 years old, very risk averse and haven’t started to save for your retirement yet, then your willingness to take risk might conflict with your financial needs. You will need to earn more, save more, retire later, acquire the temperament to carry more risk (more stocks), or some combination.
Own your age in bonds?
If you are having trouble choosing what level is right for you, I will tell you that I think a good starting place is the advice to own your age in bonds. So, a 25-year old might own 25% bonds and 75% stocks, gradually changing these by 1% every birthday.
In this example, your portfolio value increases with age, and the percentage of the portfolio value invested in bonds increases by 1% every birthday (age 25 = 25%). Surprisingly, the distinction between these two is much less important than choosing something appropriate and then sticking to it.
After you decide on your stocks and bonds allocation you can begin to think about what types of mutual funds you’ll want to own.
You can also learn Smart Investing for Beginners in a free course called Common Sense Investing at FinancingLife Academy. It is the identical content presented as ten short videos.
Other resources for Rule #3: Choose Appropriate Risk
- Overview video about too much investment risk, and too little investment risk.
- Link to must-read article about building all weather portfolios
▶ Watch this video overview: Rule 3: Choose appropriate investment risk. Your most important decision is deciding risk and return. You decide this by asset allocation (e.g. stocks vs bonds). To get a higher expected return on your investment you must bear greater investment risk. The opposite is not true! Risk and return needs to be a very measured, long-term decision. Control risk with safe investments—typically this is the bond side of your portfolio, or your fixed-income investments. Make your risk and return decisions based on when you will need the money (years).
Smart Investing Tips For Beginners:
- Smart investing makes risk their most important decision. Specifically, how much to allocate to stocks and how much to allocate to bonds.
- Long-term investing involves building an all-weather portfolio that you can stick with “come hell or high water”.
- Precision is not required for asset allocation. Close is good enough if you can stick with your decision for the long-term.
- Smart investors know they have to bear greater investment risk to achieve higher expected returns.
- Don’t speculate with individual stocks because they would bear uncompensated risk—risks that other investors don’t bear because they can be diversified away.
Smart Investing for Beginners — Ten Simple Rules
#4: Diversify! Diversify! Diversify!
Previously, we saw how owning many stocks eliminated ―specific company risk. Now we are going to see that it is not enough to simply own hundreds of companies. You’ll learn the great advantage of owning poorly correlated assets. This part is truly cool! Magical.
Low correlation provides a “free lunch”
To show you, let’s imagine two companies: Bathing Suits Inc. and National Umbrella Company. A rainy year means sales at the Bathing Suit company fall but the umbrella company does well. In a sunny year, the bathing suit company does well and the sales of umbrellas fall.
The price of these company stocks move in opposite directions. They are perfectly negatively correlated. The Bathing Suit company is more volatile because the total annual return has an average value of 7.0% but varies by plus or minus 1.0%. This is both higher return and higher risk than the umbrella company which has an average return of 3.5% plus or minus 0.5%.
This is the magical part. Look what happens if you invest 2/3 of your money in the umbrella company and 1/3 in the bathing suit company. WOW! Adding some of the more volatile company to your portfolio not only increases the average return, but it lowers the variability (or risk). Pretty much a free lunch!
Next, see what it looks like on a risk-return chart. The Bathing Suit Company is in the upper right with twice the expected risk and return as the umbrella company. If you own 100% in the umbrella company you have less risk and lower expected return. Now if you gradually invest part of your portfolio in the more risky Bathing Suit Inc., your returns increase as you expected, but your risk, as measured by the variability of that return, actually decreases. Owning both is superior to only owning either of the companies.
Adding a riskier stock can increase returns and lower risk
This is an important, and surprising, point. In the previous rule, we saw how different types of investments are distributed along a line that extends up to the right on a Risk-Return chart. This is because investors demand higher expected-returns in exchange for shouldering more risk. But now we see that when you can combine poorly correlated assets, you get the desirable situation where adding a more volatile asset can increase expected returns and lower risk.
Everyone should own some bonds
Negatively correlated stocks move in opposite directions or, more precisely: one tends to produce returns above its average when another the other tends to produce returns below its average. These are hard to find and still achieve diversified investments, so we look for the next best thing: poorly correlated investments.
For instance, recall that the price of bonds move in the opposite direction of interest rates. But interest rates don’t impact the sales of bathing suits and umbrellas, and the weather doesn’t impact the price of bonds. The stock market and Treasury Bonds are nearly uncorrelated and we get this same magical benefit. Adding a little of the stock market to an all-bond portfolio has historically increased the expected returns and decreased the volatility (risk). Going forward, we may expect something similar, but caution: correlations can change when viewed over different timeframes.
Diversifying improves returns and risk
This is precisely how it works in the real world. Say you determined that 50% stocks and 50% bonds was the right level of risk for you. Instead of being halfway between like you might expect in the diagram above, the fact that stocks are poorly correlated with bonds puts you up in a region with higher expected return and lower risk. This is terrific!4-1
What else can we do? If we take a closer look at stocks, we find out that the primary factors that determine the outcome of stock investments in the long-term are: size of the companies, whether they are a glamorous growth company or a less glamorous value company, and then what region of the world it is in.4-2
The companies in the S&P 500 are so huge that this famous benchmark index is a good approximation of the entire US Stock Market. These 500 companies encompass both large Value and large Growth companies. Alternatively, choose a Total US Stock Market Index fund to further diversify with smaller companies and to now own a portion of several thousand companies!
Add some international diversity
Stocks in foreign companies are even less correlated4-3 with the US stock market, but are more expensive to own and have added volatility (risk) from currency exchange fluctuations if the assets are
unhedged. Many investors make 1/4 to 1/2 of their total stock percentage a broad international stock index fund.
You started a plan with goals and a saving routine—fully knowing that you may change it as life happens. In the last chapter, you chose an appropriate level of stocks and bonds that matched your ability, willingness, and need to take risk. That’s always your most important decision. Now you can see how broadly-diversified index funds are perfect for your target stock allocations.
Bonds are much simpler than the stock market
Bonds are much simpler. You can keep the risk out of bonds by keeping them short- to intermediate-term and very high quality. To diversify against inflation it is popular to make half of them US Treasury bonds, called ―TIPS‖, for Treasury Inflation-Protected Securities. High-quality bonds also differ from high-yield bonds in that they are less correlated with the stock market—important to get that ―magical‖ benefit known as the Modern Portfolio Theory advantage.
Building an outstanding portfolio doesn’t have to be complicated at all!
Other resources for Rule #4: Diversify!
- Link to popular video the importance of diversifying investments
- Link to course called Diversify Like A Pro
▶ Watch this video overview: Rule #4: It is important to diversify investments. Diversification is important in investing because you want the most return for every measure of investment risk you are willing to take. It turns out that there is a theoretically ideal portfolio to accomplish just that. Start with that theoretically best diversified investment before choosing anything different. Learn even more about diversified investments in the course Diversify Like A Pro where I explain Modern Portfolio Theory in plain English.
If you are not a professional investor, if your goal is not to manage money in such a way that you get a significantly better return than world, then I believe in extreme diversification.—Warren Buffett
I believe that 98 or 99 percent — maybe more than 99 percent — of people who invest should extensively diversify and not trade. That leads them to an index fund with very low costs.
All they’re going to do is own a part of America. They’ve made a decision that owning a part of America is worthwhile. I don’t quarrel with that at all — that is the way they should approach it.
Listen to him yourself:
Skip to the 1:12 mark of the following online video. Warren Buffet explains to MBA students at the University of Florida why he believes index funds are the best choice for most investors. https://youtu.be/P-PobeU4Ox0?t=72
Smart Investing Tips For Beginners:
- Smart investing achieves broad diversification of stocks at the lowest possible cost. This can be accomplished with one to three index funds. It’s that simple!
- You get the most reward for taking risk in the stock market. Keep the bond side of your portfolio in the highest quality bonds or bond funds for portfolio ballast, stability.
Read these simple rules in order, or click on the page buttons below …