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Create Your Roadmap to Financial Independence

SUMMARY: This website provides you time-proven wisdom in short video tutorials to help you create your own financial freedom. See and hear easy-to-understand, unbiased advice direct from industry experts and Nobel prize-winners. We urge you to take control of your own finances — enable your life dreams.

Dozens of Video Tutorials

Dozens of explanatory videos

Video is a powerful tool to explain by showing. We strive to provide bite-size videos and step-by-step examples in plain English.

Our FAQs and video tutorials answer the commonly asked questions that range from How To Invest? to Which Type of Mutual Fund?

  • How To Invest?
    • Ten Common Sense Investing Rules
  • What To Buy?
    • Asset Classes (stocks, bonds, etc.)
    • Asset Allocation (how much in bonds, etc.)
    • Investing in Stocks and Bonds
  • Types of Mutual Funds?
    • Mutual Funds (active)
    • Index Funds (passive)
    • Exchange-Traded Funds

The Learning Center provides a complete index to all videos as well as recommended books and other resources. Learn how to build an all-weather portfolio—even when interest rates are low. Learn why bonds are essential to every investor.

But, don’t take my word for it!

Consider what these ordinary investors said:

“Best explanation I have ever seen or read!”

— Charles Van Citters (by email)

“The videos are very well done. What a great project!”

— Alice (by email)

Time-Proven Investing Wisdom

Time-proven investing wisdom

The secret to financing life boils down to four principles:

  • start saving early,
  • diversify your investments,
  • minimize costs, and
  • stick to your plan!

On this website we have a Learning Center where you will find free video tutorials like these:

Common Sense Investing: Ten Simple Rules to Finance Your Dreams (11 short videos).

  • The ten rules to successful investing
  • How to write a personal investment plan
  • How to diversify your investments
  • How to recognize a good mutual funds
  • How to be a tax-savvy investor

Why Bother With Bonds (4 short videos) and Bond Basics (5 short videos)

  • Learn why both stocks and bonds are essential for every portfolio.
  • Learn why, and how to use bonds to control your investing risk.
  • Build an all-weather portfolio including CDs, bonds, and bond funds—even during low interest rates.

We also offer inexpensive paperback and ebook tutorials. Consider these formats if you like to learn at your own pace, mark with notes, use as reference, give as a gift, or even just to support this non-profit educational website (thanks!).

There are other books that are gems hidden amongst bewildering garbage. But we sort that out for you and provide you some good investing book recommendations. Once you learn the common sense investing principles, you’ll be able to distinguish the good from the bad on your own.

Investing is sometimes stressful to many, but you can eliminate that stress by learning the common sense investing principles. I’m also going to help you where people make common mistakes. I’ll show you:

  • why to not confuse speculating with investing (we’re all about investing here),
  • why to avoid market timing, or to guess future interest rates (because you can’t; nobody can),
  • why to not pick individual stocks (hint: it’s taking extra risk you are not compensated for),
  • how to recognize good mutual funds (hint: it’s not the number of stars),
  • how to choose an investment adviser (and whether you really need one)

But, don’t take my word for it!

Consider what these professional money managers said:

“Crisp, simple, and irrefutably great investment advice.”

— Allan S. Roth, Financial and Investment Advisor, Wealth Logic, Colorado Springs

“If you follow his rules you are virtually guaranteed to outperform.”

— Larry Swedroe, Principal and Director of Research, Buckingham Financial Services

“Overpaid advisors are burning every copy.”

— Rick Ferri, CFA, President of Portfolio Solutions LLC

“Complete, and rock-solid on the fundamentals.”

— Chris Smith, author, former VP Finance at Hewlett Packard Co.

Easy-to-Understand Explanations in Plain English

Easy to understand

You can learn all about financing life in ordinary English. We don’t use jargon. But if you need to understand a term, we’ll teach it to you.

These are important concepts and you need to understand them. We make it easy. How do I do it? I explain it to my wife first. If she says “Huh?”—then I have to figure out a better way to explain it. Because she’s a beginner investor—just like many of you.

I propose this: learn about financing life from our tutorials, then discuss it with your friends and family. If you can explain it—then you understood it. Teaching is very often the best way to learn. And even better: you’ll remember it. And best of all, you’ll be showing somebody that you care enough to help them to finance their dreams.

This is not difficult to understand. Learning these important investing principles will give you confidence. It’s comforting to know whether you’re on the right track—and if not, it is also comforting to know what you need to change.

But don’t take my word for it!

Here’s what other investors say:

“Best explanation I have ever seen or read!”

— Charles Van Citters (by email)

“Thank you for offering a straightforward, no-nonsense approach for investing”

— Kevin (by email)

Unbiased advice from educators — no conflicts of interest

We tell you the straight scoop

We are unbiased, transparent, and not-for-profit. We sell no products or services at other than unbiased financial education. We promise to give you the straight scoop!

Everyone deserves to make a living. At different times you may need various services. But don’t pay for services you don’t need. Most investors that visit our site learn that they are paying the financial services industry too much. Now, recognizing that requires knowing both a little about common sense investing, and also about how other people make their money.

What should you be alert to? Understand how your financial adviser makes money.

  • Many get commissions for selling you individual bonds or funds. This is usually hidden from you.
  • Many companies have an interest in the management fee of a stock or bond fund—ultimately these will be a poorer performers for you largely because of those fees. (They are not obvious, because they take them out of your earnings first, but although it may be published it is given obscure names like “expense ratio”.)
  • Actively managed fees have additional tax consequences—making them more expensive to you in ways that are not apparent.
  • etc.

Does it sound like I’m biased towards doing it yourself? I am. But I know it’s the optimist in me. Some people do need a little professional help. The catch-22 is that once you know how to hire one, you may no longer need one.

Many charge you a percentage of the total value of your investments—every year! Typically 0.5% to 2+%—right off the top—often for really crappy advice! Grrr.

Learn to eliminate unnecessary fees. Be both frugal and generous. Learn how to choose broadly diversified investments at the least possible cost. If you need a service, pay for it as a one-time fee, not bundled as an ongoing annual expense.

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